OUR PROCESS
AMRIAA streamlines the market research process from developing research plans, making it as smooth as possible. We assign a dedicated agricultural expert to each research. The assigned expert will keep you updated of our progress with weekly reports and provide you with the data you need in the desired format whenever you need it. The project is carried out according to your exact specifications and you are kept up to date during every step.
METHODS INCLUDE
- Desk/online research of secondary sources
- Telephone research – in–depth interviews and full-scale CATI (Computer Assisted Telephone Interviews) surveys.
- Face-to-face surveys – depth interviews, full scale paper & PDA surveys
- Online surveys
Focus groups. - Data analysis and interpretation
- Compile a report and provide recommendations.
WHO WORKS WITH AMRIAA?
Our customer base is made up primarily of these types of people.
- Commercial & Smallholder Farmers – Farmers that need business evaluation and business projections.
- Academics and Non-profit researchers. All our customers have post-graduate degrees and high-level expertise in their field. For those researchers that expect a competent counterpart to help them manage their research plans, we can help that includes – clients that need to run animal and crop trials.
- Corporate Researchers – We collect data on behalf of clients for both quantitative and qualitative research. We do field visit, surveys, one on one interviews and group discussions.
